GAME SHOW NETWORK UNITES WITH GAITHER MUSIC GROUP TO BROADEN
ITS COMMITMENT TO FAMILY-FRIENDLY CONTENT
The Network Announces New Original Programming, Faith-Based
Contestants and Bible Game Play Questions Across Schedule
Game Show Network has announced a sponsorship agreement with
Gaither Music Group that will extend to several of the music company’s various
multimedia platforms in the coming months. With over 40 million DVDs and CDs
sold, Gaither Music Group is one of the largest independent music companies in
the world, and one of the most recognized brands in the gospel music genre.
“The collaboration is a great fit,” according to Gaither
Music Group founder, Bill Gaither. “Game Show Network is dedicated to creating
family-friendly, fun programming that’s right for everyone. They’ve got great
shows morning, noon and night and their afternoon block of original programs
are the kinds of play-along, laugh-along shows that you can watch no matter who
is in the room. We look forward to announcing more details of the sponsorship
in the next few weeks.”
Game Show Network has become one of the most
multi-generational, family-friendly destinations on television with both
original and acquired classic game show programming garnering an increase in
Total Viewers-Total Day, up +5% since 2017* and saw the adding of nearly 10
million new viewers to its air in the last year. With a commitment to programming the whole
family can enjoy, the network has expanded its original content production,
cementing their status as one of the few major television networks purposefully
creating shows that are engaging, entertaining, and accessible to all ages.
Additionally, Game Show Network has featured several
faith-based contestants in the past few months and added Bible game play
questions to many of the original shows.
“We researched the needs of our audience and found that Game
Show Network is considered a leave-on channel for our viewers,” said Fran Shea,
executive vice president of programming and marketing for Game Show Network.
“We have dedicated viewers who appreciate the fact that we share their values
and offer good clean fun for grandparents, parents and kids to enjoy together.
Whether it be for after-school or cell phone-free family moments, we have
increased production to consciously create original shows such as America Says,
Get A Clue, Common Knowledge, Catch 21 and Master Minds, while also airing the
nostalgic shows that everyone loves.”
With an eye on inclusiveness toward faith-oriented
audiences, Game Show Network has also been hosting contestants from around the
country with shared values to compete for prizes. In the past six months, there
have been nearly 70 contestants who were either pastors, worship leaders, choir
members, or church volunteers who formed teams to play on various shows.
Pastor G. LaKeith Kenebrew of Flint, Michigan who competed
on America Says as a contestant added: “Our team was nervous and excited,” said
Kenebrew, “but the staff’s positive ‘you got this’ attitude gave us the
motivation we needed. I believe the Game Show Network is a great entertainment
option for families. It gives the family an opportunity to gather together,
answer the questions at home, and put themselves in the place of the
contestants. It’s a good time for fellowship, education, and unity. And that’s
what family time is all about.”
“We have people tell us all the time that they have our
network playing all day and we want to make sure we contribute to their home
life, especially now when many cannot leave their homes,” said Shea. “We are
striving to be a safe place for kids to enjoy and interact with their parents
and grandparents after school. We would love to see those cell phones turn off
for a while and families just enjoy competing against each other with some
wholesome, fun games.”