November 12, 2020

Gaither Music Group Announces New Product Line Partnership

 Gaither Music Group and Primary Wave Music have teamed with Portland, Oregon-based brand Storiarts, a high-quality, soft goods company with products that are “inspired by classics,” to co-create a new music-inspired product line. GRAMMY Award-winning Gospel Music Hall of Fame members Bill Gaither and Gloria Gaither have been selected as the featured artist for the national launch of this new line. The initial collection of gift items pays tribute to Gospel music classics “Because He Lives” and “He Touched Me,” award-winning songs from the pens of Bill and Gloria that have impacted Gospel music listeners for generations. The new products, which are now available, include comfortable scarves and gloves, warm blankets, and beautiful totes featuring these inspirational song lyrics and artistic renderings of sheet music.

“Gaither Music Group has experienced the power of songs for decades,” stated Paul Sizelove, president of Gaither Music. “We are excited about this partnership with Storiarts that allows us to offer the gift of music in new ways, and we look forward to working alongside them to create lifestyle products that reflect the hope and encouragement of our messages.”

“Storiarts exists to spread the love of great literature and now through this partnership with Primary Wave and Gaither Music, we are excited to spread the love of great music. Teaming up with some of the greatest singers and songwriters in the world is a dream and we have big plans for launching more music-inspired products together,” stated Tori Tissell, Founder and CEO of Storiarts.